The SJFA community was eagerly awaiting the new badge and kit launch, unveiled at the annual awards programme on Saturday 12th May. The launch was executed by showing a preamble video followed by players representing all age groups walking out like football stars video.
At Stanmore Jafferys Football Academy, the brand is very precious and we aim to illustrate our image and external representation with style and elegance. The brand also represents our ethos and principles of brotherhood, friendship, unity, and respect – internally and externally alike.
Our brand designers maintained the core elements of the SJ root logo with the circles and club colour scheme whilst giving it a facelift and refreshed look. The logo now also incorporates the respected number 5 illustrated by the 5 boxes forming the football element in the inner circle.
Historically, the SJFA colours have been rotating between black and red and after careful consideration the SJFA fashion gurus’ decision fell on:
- Black Top
- White Shorts
- Black Socks
There was also a debate whether we should continue with Adidas or move to a new provider and eventually the decision was made to move over to NIKE.
SJFA will also launch a new tracksuit for the 2018/2020 seasons where the colour and supplier choice has been synchronised with the kit, a stylish and elegant black NIKE tracksuit.
As always, we extend our appreciation to our corporate sponsors for their financial and invaluable moral support.